Hype - Press Coverage

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Everybody Loves Gyro...

Holy Moly - look at all the press we've gotten!

• Sailor Jerry on the Spin Publicity Blog
  11.20.2008 Spin Publicity
  More UK exhibition news! --- "I am a huge tattoo fan, having quite a f...
• Sailor Herry in UK Mag Urban Life Holiday Edition
  11.20.2008 Urban Life Mag UK
  Uk Magazine, Urban Life included some Sailor Jerry Men's Holiday gift essentials in there holi...
• Sailor Jerry in the Sourpuss Clothing Holiday Gift Guide
  11.19.2008 Sourpuss Clothing
  In our current economic state, everyone is on a tight budget, BUT, that can't stop Santa from ...
• Life of Justin Mentions Sailor Jerry
  11.19.2008 Life of Justin
  Small mention in the Life of Justin blog of just how amazing Sailor Jerry Rum can heighten a r...
• Sweet Sailor Jerry Gifts on Vincent Park
  11.17.2008 Vincent Park
  One for you and you and you... --- Sailor Jerry church key, umbrella and pint glass set. Sw...
• Composition Newsletter Writes About Art in the Age
  11.14.2008 Composition Newsletter
  This is what legendary brands are made of --- "Inspired & Inde...
• SJ Exhibition on Herald
  11.13.2008 The Herald
  You learn something new everyday --- Black fronted
• Art in the Age in the CITY PAPER!
  11.13.2008 City Paper
  The Art in the Age store is open for business! Check out the article and all of the images in ...
• Sailor Jerry on Rum Connection
  11.13.2008 Rum Connection
  We are global! --- Rum brand and hipster clothing label, Sailor Jerry,...
• Sailor Jerry on Your Style Star
  11.11.2008 Your Style Star
  Now that the holiday season is right around the corner, Sailor Jerry has made the shopping par...
• Syracuse Eagle Writes About Grasse's Upcoming Visit
  11.10.2008 Syracuse Eagle
  "Gyro CEO Grasse to speak on guerrilla and viral marketing Ste...
• The Legacy of Sailor Jerry on Folk Art Tid Bits
  11.10.2008 Folk Art Tid Bits
  More hype on our international art show!! Check it! --- "The l...
• Sailor Jerry on Evening Times U.K.
  11.10.2008 Evening Times U.K.
  Our Sailor Jerry Exhibit in the U.K. is getting tons of buzz. Take a look at what their local ...
• Sailor Jerry on Magic 105.4
  11.10.2008 Magic 105.4 UK
  "The Art of Sailor Jerry Exhibtion Exclusive art exhibition sa...
• Art in the Age's Store Grand Opening in Lucky
  11.07.2008 Lucky Magazine
  On to the bigger and better! Art in the Age storefront is now open for business...
• Steinski in AdWeek
  11.07.2008 AdWeek
  Steinski: Ad Exec, Hip-Hop Legend -By Todd Wasserman, Brandweek...
• Sailor Jerry on Beyond Drinks
  11.07.2008 Beyond Drinks
  We're taking our tattoo flash on the road! Our friend across the pond are showing it off at pl...
• SJ in the UK - List.co.uk
  11.06.2008 List.co.uk
  Our friends in the UK ran a sick contest. Take a look! --- "Wi...
• Takka Takka reps Art in the Age!
  11.05.2008 The Futurist
  Check out the pictures from the recording studio with Takka Takka on The Futurist! -...
• Art in the Age Store Opening in Daily Candy
  11.05.2008 Daily Candy
  Daily Candy writes about the opening of the Art in the Age store Friday November 7th!
• Grasse to SPEAK at Syracuse University
  11.03.2008 Syracuse Univeristy News
  CEO Steven Grasse will start his University speaking deput at Syracuse University on November ...
• Hori Smoku Screening at Bar 35 in Inked
  11.01.2008 Inked
  November's issue of Inked features pictures from the Honolulu screening of Hori Smoku. Che...
• Sailor Jerry in Custom Garage Magazine
  11.01.2008 Custom Garage Magazine
  We just got a sweet write-up in Custom Garage Magazine. Although, we don't fully understand wh...
• Gyro, Sailor Jerry and the Walrus All in One Article in PW
  10.29.2008 Philadelphia Weekly
  Check out the Philadelphia Weekly article about music blogs featuring not only GYRO, but ...
• Sailor Jerry Music Blog in Philadelphia Weekly
  10.29.2008 Philadelphia Weekly
  Check out the Philadelphia Weekly article about music blogs featuring not only GYRO, but ...
• Art in the Age Store Opening in the City Paper
  10.29.2008 City Paper
  Check out the agenda section of the City Paper to read the piece on Art in the Age's metamorph...
• AITA Store Opening Mentioned in Syndicate Product Covert HQ
  10.26.2008 Syndicate Product Covert HQ
  The Art in the Age store opening is nearing and we are all getting very excited to bring t...
• ICBR on The Independant UK
  10.23.2008 The Independant UK
  "Credit crisis diary: There'll be a writ in the post any day now. M...
• ICBR on The Secret Person Blog
  10.23.2008 The Secret Person
  Try THIS for taste --- Britain’s Evil Empire - Spoof or...
• ICBR on An Englishman's Castle
  10.22.2008 An Englishman's Castle
  We said it, and we mean it! --- It's all Britain and Adam Smith's...
• Core 77 features Clean Break
  10.22.2008 Core 77
  "A Clean Break" One of the last things you'd expect to find on a la...
• PACDC posts about Clean Break
  10.21.2008 PACDC
  "A Clean Break Explores Sustainable Prefab Dwellings In October a v...
• Inqlings
  10.19.2008 Philadelphia Inquirer
  In his Inqlings column, Michael Klein reports on the newest member of the prestigious ...
• Guardian UK posts about Sailor Jerry
  10.17.2008 Guardian UK
  Paying tribute to the legend Alton Ellis...
• Sailor Jerry Rum featured on Adventures in Rum
  10.17.2008 Adventures In Rum
  Best Kept Secret! --- The Usual Suspects - Sailor Jerry S...
• Plan Philly features Clean Break
  10.17.2008 Plan Philly
  "A Clean Break In October a vacant lot on Broad Street will become ...
• Inhabitat Writes About Clean Break
  10.17.2008 Inhabitat
  "PHILLY PREFAB EXHIBIT: A Clean Break This week our Prefab Friday r...
• Inky Reports on Clean Break
  10.17.2008 The Philadelphia Inquirer
  "A village grows at Design Philadelphia You expect to see a rich pa...
• 100K House Writes on Clean Break
  10.16.2008 100K House
  “A Clean Breakâ€� Prefab Neighborhood Opens Tonight at 7PM I donâ...
• "Sudden Impact" - City Paper Reports on Clean Break
  10.14.2008 City Paper
  Sudden Impact This prefab neighborhood sprouted in a Philadelphia mi...
• Sailor Jerry Rum Reaps the Benefits Says Newsweek
  10.13.2008 Newsweek
  According to Newsweek, rum producers are really making out from the bailout due to weird e...
• Hori Smoku on Gambit Daily
  10.13.2008 Gambit Daily
  Check out the article on Gambit Daily about the Hori Smoku screening in NOLA! ...
• Campaign Brief write about Bikini Bandits TV
  10.13.2008 Campaign Brief
  BBTV, or Bikini Bandit TV will go LIVE through Curious Films and Joost! Check out the arti...
• Philebrity <3 Virus #2
  10.10.2008 Philebrity
  AAAAAWWWWW! --- "Update: Everything About The Gyro Book I...
• Agency Spy posts about VIRUS
  10.10.2008 Agency Spy
  Agency Spy blog posts about the warm feeling they get when they think about
• Examiner Philadelphia post the VIRUS article on Agency Spy
  10.10.2008 Examiner.com
  Ditto... --- "Philly Agency Gyro Worldwide? Oh. You Can S...
• Hori Smoku at NOLA on The Times Picayune
  10.09.2008 The Times Picayune
  A short tid-bit for all you adoring fans. --- Staring Friday (Oct...
• AdPulp Reports on Grasse and the Arcadia Project
  10.09.2008 Ad Pulp
  AdPulp reports on the recent announcement of The Acrcadia Project and Grasse's large stomp...
• I Heart Art blog Posts on the Release of The Arcadia Project
  10.09.2008 I Heart Art Blog
  Check out the post! We couldn't have said it better ourselves. --- ...
• Virus on Wright blog
  10.09.2008 Wright Blog
  Check out the AdPulp article about Steven Grasse, the
• Jetson Green posts about A Clean Break
  10.09.2008 Jeston Green
  "A Clean Break: Philly Prefab Exhibit In conjunction with Design Ph...
• Eco Friendly Mag Features Clean Break
  10.09.2008 Eco Friendly Mag
  "A Clean Break: Modern Prefab Comes to Philadelphia Geoff Warner’...
• Virus on Philly Ad Club
  10.08.2008 Philadelphia Ad Club
  The Philadelphia Ad Club posts the Virus Press Release. ---
• Clean Break on Treehugger
  10.08.2008 Tree Hugger
  "A Clean Break: Modern Prefab Comes to Philadelphia by Lloyd Alter, T...
• Philly Mad Men's thoughts on VIRUS
  10.07.2008 Philly Mad Men
  Well, you can't make EVERYONE a believer. But we sure will try. Take a look at Philly Mad ...
• Philebrity <3 Virus
  10.07.2008 Philebrity
  Another satisfied customer! Check out the post on Philebrity about the Virus book.
• VIRUS on AdRants
  10.07.2008 AdRants
  "In the new book, Virus: The Outrageous History of Gyro Worldwide, French theorist and Author,...
• Gambit Weekly Writes about NOLA Film Festival and Hori Smoku
  10.07.2008 Gambit Weekly
  Check out the review of the Hori Smoku film on Gambit Weekly from the NOLA film festival. ...
• Virus on AdPulp
  10.06.2008 Ad Pulp
  We have so many middle names! Check out this article from AdPulp about the recently releas...
• Virus on Make the Logo Bigger
  10.06.2008 Make the Logo Bigger
  Make the Logo Bigger Blog posts about the VIRUS book with the heading, "Gyro Invented Ever...
• Virus in the Inky!
  10.05.2008 Philadelphia Inquirer
  The latest contribution to the creative world, V...
• Sanctified Folk posts about Hori Smoku and the Film's NOLA Debut
  10.03.2008 Sanctified Folk
  Hori Smoku is in yet another film festival. This time, The New Orleans Film festival and o...
• Sailor Jerry store-front Concert on DigPhilly
  10.03.2008 DigPhilly
  The Midtown Village Fall Festival is near and you know Sailor Jerry has something up their...
• Virus book.net Making it's way to Boxeo
  10.01.2008 Boxeo
  We have been really reaching international territory lately. So it is no sureprise that th...
• A Clean Break project on the Artblog
  09.30.2008 Art Blog
  Gyro's postcard design received the seal of cleverness approval from the Artblog. Check ou...
• Clean Break featured on Homescape
  09.30.2008 Homescape
  "Once a year or so, the weeHouse hits the road to show off its unique features and educate the...
• Art in the Age on Urban Promoter
  09.26.2008 Urban Promoter
  No worries! If you can't read french, they have an English version as well! Check out the ...
• Architectural Record features Clean Break Project
  09.26.2008 Architectural Record
  "On Heels of MoMA Show, a Prefab Exhibition Opening in Philly By Se...
• Art in the Age on Cyberpresse
  09.25.2008 Cyberpresse
  Oui Oui! If you can read french, check out this article on
• Communication Arts exhibits Intercontinental Installation
  09.24.2008 Communication Arts
  Communication Arts showcases excellence in design in their exhibit section. Our Interconti...
• Sailor Jerry featured in "The Bests" in City Paper
  09.24.2008 City Paper
  The Philadelphia City Paper Shopping and Style section featured "The Bests" and Sailor Jer...
• Hori Smoku in the Daily News
  09.23.2008 Philly.com Daily News
  After a well deserved rant about the Rock and Roll Hall of Fame, the Daily News reminds re...
• Gyro and Lightborne on Dexigner
  09.21.2008 Dexigner
  Dexigner writes about the recent project success with Lightborne for Philly.com Check out ...
• Field Notes on Philly'd Notes
  09.19.2008 Field Notes
  Check out the blog at
• Small Mention on Charm City Finds
  09.18.2008 Charm City Finds
  Smally but Goodie on
• Pics from the Midtown Village Launch Party
  09.17.2008 Philadelphia Metro
  Check them out folks. Pictures from the Midtown Village Fall Festival Launch Party were po...
• We are Visually Pleasing and Don't You Think Otherwise!
  09.16.2008 The Briefing Room
  The Briefing Room reports on our recent project with Lightborne and Philly.com. Revamp mig...
• Teal Town: Something I like
  09.11.2008 Teal Town
  Art in the Age
• 20 Jazz Funk Greats say Nice Clothes
  09.08.2008 20 Jazz Funk Greats
  The latest post from
• We Create. We Inspire. We Get Posts.
  09.08.2008 Obsessive Consumption
  The
• CEO Steven Grasse's input on
  09.04.2008 Philly.com
  Check out the Philadelphia Inquirer or Philly.com for Steve Grasse's interview about how h...
• Beards, Theremins, and GetLoFi
  09.03.2008 GetLoFi
  The GetLoFi blog pumps up The Unusual Times Theremin Contest and we think has a thing for ...
• Drink Hacker Sailor Jerry Rum Review
  09.02.2008 Drink Hacker
  Ok, we really got an A-....but we passed! Our Sailor Jerry Rum was recently graded for our...
• Philly Bonus in Lucky Mag!
  09.01.2008 Lucky Magazine
  Check out the September Issue of Lucky Magazine for a special Philly Bonus! Included are t...
• Interview with Jorge Cacho and his favorite drink is...
  08.29.2008 Chow Bella
  Chow Bella Blog interviewed Jorge Cacho of the Cherry Lounge and Pit in Tempe on life, love, ...
• Contests Galore featured on Drink Well
  08.28.2008 Drink Well
  The Drink Well blog posts about The Unusual Times' Theremin Give away as well as some othe...
• Art in the NO AGE on Hid Your Arms
  08.26.2008 Hide Your Arms
  Our ol' pal Andy from
• Rank My Tattoos features Sailor Jerry in their Top Five Tattoo Couture Designers
  08.22.2008 Rank My Tattoos
  When you think of couture fashion, do you think about tattoos? If not, you should start! R...
• Sailor Jerry Invades Las Vegas City Life
  08.20.2008 Las Vegas City Llife Blog
  Vegas better get prepared...our loud-ass Sailor Jerry Party is coming to town! Take a look...
• Art in the Age No Age Tee on PAPER Magazine Blog
  08.19.2008 PAPER Magazine - Word Up!
  PAPER Magazine's blog, Word Up! posts about Art in the Age collaboration with No Age! The ...
• Art in the NO AGE of Mechanical Reproduction on Fat Seagull
  08.19.2008 Fat Seagull
  Another amazing music
• City Paper - What We Heart - Sailor Jerry!
  08.19.2008 Philadelphia City Paper
  Tattoos, booze, and buckles; Sailor Jerry knows how to make it look good. That's why The P...
• The Unusual Times on City Paper's The Clog
  08.19.2008 City Paper's The Clog
  This time The Unusual Times is giving away a Theremin. Check out the post about the contes...
• Hori Smoku and Island Life - Ain't in Grand
  08.16.2008 The Honolulu Advertiser
  The debut of the feature film documentary Hori Smoku in Honolulu is definitely something t...
• Sailor Jerry on Howard Stern
  08.15.2008 Howard Stern
  So if you like to whistle while you work you most likely have talk radio playing in the ba...
• Hori Smoku - Honolulu Debut
  08.14.2008 Honolulu Advertiser
  We've done the SXSW thing, we through a history-making party in Philly, and now the debut ...
• Honolulu Weekly Hot Pick - Hori Smoku
  08.14.2008 Honolulu Weekly
  The Honolulu Debut of the Hori Smoku documentary is near and The Honolulu Weekly chose the...
• Sailor Jerry's Hori Smoku Celebration is Making Noise Again
  08.13.2008 Punk Rock Confidential
  The Summer Issue of Punk Rock Confidential displays some photos from a few party goers att...
• "Night of the Anti-pageant" - Dress Chosen: Sailor Jerry
  08.10.2008 Tulsa World
  Tulsa World Reporter Jennifer Chancellor, entered The Ms. Center if the Universe Pageant h...
• Blender Clothing Blogspot Shows Off the New Sailor Jerry Goods
  08.09.2008 Blender Clothing Blogpot
  It is no surprise that when you rock a ...
• Kerrang! Awards 2008
  08.08.2008 Morning Advertiser
  We're taking over London folks! Once again Sailor Jerry Rum is the proud sponsor of the Ke...
• Hori Smoku: "A Major Influence" - on AKA_Bob
  08.08.2008 AKA_Bob
  Check out the post about the Hori Smoku documentary showcasing the legendary man himself, ...
• Hori Smoku Review in the Austin Chronical
  08.08.2008 The Austin Chronicle
  Stephen Moser from The Austin Chronicle missed out on the Hori Smoku screening at SXSW, bu...
• Matrixsynth Blog quotes Hieronymus Stone
  08.08.2008 Matrixsynth
  Theremin Giveaway on The Unusual Times via The Unusual Times
• The Rawness of Art in the Age on Type-high blog
  08.01.2008 Type-high
  The amazing Type-high blog posts about some of the raw materials within t...
• Jay Reatard New 7
  07.29.2008 Matador Records
  Featured on the cover of the upcoming release of
• Art in the Age is a Digphilly Pick!
  07.29.2008 Digphilly
  We bring art to the masses!
• InterContinental on Not Cot
  07.28.2008 Not Cot
  Gyro's larger than life marketing project with the InterContinental Hotel and artist Kime ...
• InterContinental Video Installation on Puppies and Flowers
  07.27.2008 Puppies and Flowers
  For your viewing pleasure, we are proud to present the video installation art works of Kim...
• InterContinental Installation with Artist Kime Buzzelli on Juxtapoz
  07.23.2008 JUXTAPOZ
  Gyro has a reputation for unparalleled success in developing and executing guerilla market...
• "Metropark Aimes to Buck Sector" - The Wall Street Journal
  07.23.2008 The Wall Street Journal
  Impressed by our non-traditional approach to brands like Puma and Red Kamel, Metropark hir...
• Done Waiting.com hypes up Art in the Age Times New Viking
  07.18.2008 Done Waiting.com
  The limited Art in the Age
• Let Them Eat Anemones Blog and Art in the Age
  07.17.2008 Let Them Eat Anemones
  We here at Art in the Age o...
• AITA Walrus Tee on Hide Yours Arms - Double Time
  07.16.2008 Hide Your Arms
  Hide your arms loves the AITA Walrus tee double time, and b...
• The Oh Group Blog and the familiar antics of The Unusual Times
  07.14.2008 Oh Group
  The Oh Gro...
• Derrie-Air Featured on Internet Marketing Report
  07.14.2008 Internet Marketing Report
  "The more you weigh, the more you pay ...
• Times New Viking on T-Critic
  07.10.2008 T-Critic
  The Art in the Age ...
• VH1's Best Week Ever and an Unusual Miniature Horse
  07.02.2008 Best Week Ever!
  Just another peculiar spectacle brought to you by
• Fine Books Blog posts about The Unusual Times
  07.01.2008 Fine Books Blog
  What started as a print version in 2004, has now became an electronic unusual masterpiece we ...
• The Unusual Times on Garden Rant
  06.30.2008 The Garden Rant Blog
  Last week we launched our most peculiar blog,
• The Unusual Times, The City Paper, and a Must See Kneading Video
  06.30.2008 The City Paper
  Does the headline not say it all? Well
• Times New Viking Awesomeness on Perlabra!
  06.28.2008 Perlabra!
  Art in the Age's collaboration with
• 20 Jazz Funk Greats posts about AITA and Times New Viking
  06.26.2008 20 Jazz Funk Greats
  The folks over at
• Derrie-Air is IAB SmartBrief's #1 Clicked Story!
  06.26.2008 IAB SmartBrief
  For the month of June, The Derrie-Air campa...
• Times New Viking Tee in City Paper
  06.25.2008 City Paper
  PRE-SALE! PRE-SALE! PRE-SALE!
• Gyro Featured in Business Journal Article
  06.23.2008 Business Journal
  In this week's Business Journal, Gyro was featured in an article discussing upcoming expectat...
• Derrie-Air Featured on the Influential Marketing Blog
  06.21.2008 The Influential Marketing Blog
  Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of) A few we...
• Das Good Ads - Derrie-Air: Not a Bad Business Plan
  06.20.2008 Das Good Ads
  Derrie-Air: Not a Bad Business Plan So, last week, there was all this hoop...
• City Paper - Agenda Picks: SAILOR JERRY SALE PARTY
  06.19.2008 City Paper - Agenda Picks
• Derrie-Air Suggested Airline for Brokaw and Letterman?
  06.18.2008 Plenty
  Brokaw on Letterman, Al Gore’s latest project, and more buzz on green celebs ...
• Hori Smoku Review and Interview with Director Erich Weiss in Tattoo Artist Magazine
  06.17.2008 Tatto Artist Magazine
  Tattoo Artist Magazine wrote a great review and interview piece on director Erich Weiss and H...
• Hori-Smoku, Erich Weiss Interview Featured in Skin Art Tattoo Revue
  06.16.2008 Skin Art - Tattoo Revue
  Take a look at the revealing interview with Hori Smoku Director Erich Weiss by jason Whyte fr...
• Plump passengers punk’d by Philly papers
  06.15.2008 Cannes Fringe
  Who says word-of-mouth pranks are only for the kids at interactive agencies? Today’s editions o...
• Ad Age - How Far Will You Go To Generate Response?
  06.15.2008 Advertising Age
  Great Work, No Matter the Platform, Will Make Heads Turn Advertisers, agen...
• Setting air fares by weight
  06.13.2008 Stuck at the Airport
  Folks were intrigued to learn about Derrie-Air, a new “carbon-neutral luxury airline� that ch...
• Jessis Music Blog Fetaures Derrie-Air
  06.13.2008 JessisMusic Blog
  A fictitious airline ad for Derrie-Air promises to charge by the pound for passengers and their l...
• A penny for your thighs - Grist List
  06.13.2008 Grist List
  A penny for your thighs Flying these days is a weighty issue. But at least...
• Check Out Our Local Luggage Store and Their Derrie-Air Decal!
  06.12.2008
  Our Local Store is now inspiring the public to choose Derrie-Air! The best way to fly!!
• Hide Your Arms Posts About AITA's Walrus Tee
  06.12.2008 Hide Your Arms
  Hide Your Arms Blog posts about our New Walrus tee and our Creative Director Ben Woodward. Ta...
• Shirt Find Reviews The AITA Walrus Tee
  06.12.2008 Shirt Finds
  Shirt Find reviews the new AITA masterpiece we like to call the Walrus tee. Check out the blo...
• Philebrity Phasionista Reviews the New Tees from AITA
  06.12.2008 Philebrity
  Philebrity's Phasionista reviews Art in the Age new collaboration tees with No Age and Times ...
• Clickz - Derrie-Air's Lesson for Media Buyers
  06.12.2008 Clickz
  Derrie-Air's Lesson for Media Buyers These days, it seems that everyone is...
• MSNBC Travel - Weighty issues for air travelers
  06.12.2008 MSNBC Travel
  Weighty issues for air travelers Passengers won't pay by the pound, but how...
• Colbert Report Hinting at Derrie-AIr?
  06.12.2008 Comedy Central
  Having been obviously influenced by the nationwide media frenzy caused by Gyro’s Derrie-Air cam...
• Best Destination Wedding Forum - Will airlines charge by weight?
  06.12.2008 Best Destination Wedding Forum
  Will airlines charge by weight? I saw this on Bloomberg a couple weeks ago, ...
• J-Walk Blog Features Derrie Air
  06.12.2008 J-Walk Blog
  New Airline Pack less, weigh less, pay less: Derrie-Air. Wel...
• Derrie-Air: New Airline With A Bold New Idea
  06.12.2008 Third World News BlogSpot
  Derrie-Air: New Airline With A Bold New Idea Have you heard about the new ...
• Creativity Online Features Derrie-Air
  06.11.2008 Creativity Online
  A pay-by-weight fake airline goes to the mat for newspaper. To get ad folk...
• Not Safe 4 Work Features Derrie-Air
  06.11.2008 Not Safe 4 Work
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Fat Seagull Anticipates Release of Ben Woodward's WALRUS Tee
  06.11.2008 Fat Seagull
  Fat Seagull: A UK Blog About The World of T-Shirts covers the release (today...
• Air Travel Features Derrie-Air
  06.11.2008 Air Travel
  A Bit of Humor in Tough Air Travel Times Much attention has been drawn to ...
• News.com.au - Australia - Fancy, an airline to charge passengers on weight
  06.11.2008 News.com.au - Australia
  Fancy, an airline to charge passengers on weight By John Beveridge
• At These Levels - Kiss My Derrie-Air
  06.11.2008 At These Levels
  Kiss My Derrie-AirIt's the world's first carbon-neutral luxury airline: Derrie-Air. Its m...
• Buzz Builder - Derrie-Air Generates Lots of Buzz But Is It Good Marketing?
  06.11.2008 Buzz Builder
  Derrie-Air Generates Lots of Buzz But Is It Good Marketing? Many marketers ...
• Times-Standard Features Derrie-Air
  06.10.2008 Times-Standard
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• PAPER Magazine Blog Hypes Our Upcoming Designs with Times New Viking and NO AGE!
  06.10.2008 Paper Magazine
  Hey hey hey! Did you hear?! This summer, we're about to premiere two new hawt collaborative s...
• Fashion Guru - ART IN THE AGE OF MECHANICAL REPRODUCTION + TIMES NEW VIKING = NEW, COOL T-SHIRT!
  06.10.2008 Fashion Guru
  The blog
• Airspace Features Derrie-Air
  06.10.2008 Airspace
  Weigh and Pay..New US airline Derrie-Air Is this really true????....ar...
• Clayton Barrel - Derrie-Air: Pack Less. Weigh Less. Pay Less.
  06.10.2008 Clayton Barrel
  Derrie-Air: Pack Less. Weigh Less. Pay Less. Hey... My friend Jeremy came ...
• Fly Away Features Derrie-Air
  06.10.2008 Fly Away
  Derrie-Air Filed in archive Good Read by Lisa Marie Mercer on June 10, 2008...
• Gadling - Derrie-Air, an airline that's just a dream
  06.10.2008 Gadling
  Derrie-Air, an airline that's just a dream A few days ago, Grant posted ab...
• Jaunted - Adventures of Link: The Derrie-Air Dustup
  06.10.2008 Jaunted
  Adventures of Link: The Derrie-Air Dustup A few days ago, two newspapers i...
• Marktd.com Features Derrie-Air
  06.10.2008 Marktd.com
  As reported by Five Blogs Before Lunch, a few ads were posted in the Philadelphia Inquirer and...
• Mopo.ca - Derrie-Air - The More you Weigh The More you'll Pay
  06.10.2008 Mopo.ca
  Derrie-Air - The More you Weigh The More you'll Pay The magic comes from o...
• Philly Mag.com - The Daiy Examiner - Derrie-Air: We’ll fly your butt for more
  06.10.2008 Philly Mag.com - The Daiy Examiner
  Derrie-Air: We’ll fly your butt for more In an attempt to gauge their ad...
• Red Orbit Features Derrie-Air
  06.10.2008 Red Orbit
  It's All in the Family By Rick Steelhammer DICK Cheney's impli...
• USA Today - Today in the Sky - Will airlines start setting fares by weight?
  06.10.2008 USA Today - Today in the Sky
  Will airlines start setting fares by weight? Would an airline really consi...
• World Hum - Ethicists Are Ready to Kick Some Derrie-Air
  06.10.2008 World Hum
  Ethicists Are Ready to Kick Some Derrie-Air It seems some readers didnâ€...
• Zen Bones Features Derrie-Air
  06.10.2008 Zen Bones
  Derrie-Air - Pack Less. Weigh Less. Pay Less. Fly now, and pay by the Poun...
• Inquirer Editorial Letters -
  06.10.2008 Philadelphia Inquirer - Editorials
  In the "Editorials" section of the paper you will find a short letter from Maria T Gulisano f...
• Inquirer Editorial Letters "Insensitive 'ad'"
  06.10.2008 Philadelphia Inquirer - Editorials
  In the Philadelphia Inquirer's editorial section of the paper Nell Casey from Mount Laurel writes...
• Derrie-Air Featured on Bus Plunge Blog
  06.10.2008 The Bus Plunge Blog
  Fly Derrie-Air The Story of Dick Derrie and Derrie-Air Dick Derrie was bo...
• GYRO WORLDWIDE CREATES FAKE AIRLINE FOR PHILADELPHIA MEDIA HOLDINGS - PROVING THE POWER OF PRINT
  06.09.2008
  FOR IMMEDIATE RELEASE: Contact: Laura Price Public Relations ...
• Lucky Mag - Weekly Local Listings
  06.09.2008 Lucky Mag City Guide
  Lucky Mag included the new arrival of Tres Noir at the Sailor Jerry Store in their Weekly ...
• Aero News: Pack Less, Weigh Less, Pay Less!
  06.09.2008 Aero News
  Wish We'd Thought About This Around April 1st! It's a real Cinderella story, folks! ...
• CityNews: Phony Airline Website Comes Too Close to Reality
  06.09.2008 CityNews: Canada
  You can't blame people for being outraged by what they saw in local Philadelphia newspapers on...
• Hoax: Derrie-Air, the airline that charges by the pound
  06.09.2008 It's Truly Random
  Hoax: Derrie-Air, the airline that charges by the pound Recent advertisement...
• Derrie-Air on The Large Morning Show Blog
  06.09.2008 The Large Morning Show Blog
  What if airlines started to charge you by the pound instead of per person? After all, you're more...
• Derrie-Air Featured on KFOR - TV CH 4 Oklahoma City
  06.09.2008 KFOR 4 Oklahoma City
  A classic prank fakes out the Philadelphia Newspapers. Fake ads showcase the prices of "derrie ai...
• AdLand Commercial Archive Features Derrie-AIr
  06.09.2008 AdLand Commercial Archive
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Extra Texture Features Derrie-Air
  06.09.2008 Extra Texture
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Got Apex Features Derrie-Air
  06.09.2008 Got Apex
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• KSTP Minnesota Features Derrie-Air
  06.09.2008 KSTP Minnesota
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Something To Do At Work Features Derrie-Air
  06.09.2008 Something To Do At Work
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Tampabays 10 Features Derrie-Air
  06.09.2008 Tampabays 10
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• The Cumberlink.com Features Derrie-Air
  06.09.2008 The Cumberlink.com
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• The Huffington Post Features Derrie-Air
  06.09.2008 The Huffington Post
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Waxahachie Daily Light Features Derrie-Air
  06.09.2008 Waxahachie Daily Light
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Bob McCarty Features Derrie-Air
  06.09.2008 Bob McCarty Writes
  ‘New’ Weight-Based Airline Surfaces in Philly Last week, I opined a...
• Broad Band Jungle Blog Features Derrie-Air
  06.09.2008 Broad Band Jungle Blog
  Derrie-Air Ads My favorite genre: The Philadelphia Inquirer and Philadelph...
• Buckeyenewshawk's Weblog - Anorexic? Fly Derrie-Air Cheap!
  06.09.2008 Buckeyenewshawk's Weblog
  Anorexic? Fly Derrie-Air Cheap! At least you could if it was more than a l...
• Editor & Publisher - Philly False Airline Ads Draw High Responses, Ethics Concerns
  06.09.2008 Editor & Publisher
  Philly False Airline Ads Draw High Responses, Ethics Concerns Did the Phil...
• ForumNYC.com - A new, environmentally friendly airline, Spoof ads run in Philly.com, Inquirer, Daily News
  06.09.2008 ForumNYC.com
  A new, environmentally friendly airline, Spoof ads run in Philly.com, Inquirer, Daily Ne...
• Flight Global - The last but weighty word in airfares: Derrie-Air
  06.09.2008 Flight Global
  The last but weighty word in airfares: Derrie-Air They'll do anything to o...
• Genvibe.com Posts about Derrie-Air
  06.09.2008 Genvibe.com
  Derrie-Air airlines kinda a funny advertisment i was reading and read a f...
• Global Warning Insanity - FLY “DERRIE-AIRâ€� FOR ‘DAINTY AND DIETING’ AIRLINE PASSENGERS
  06.09.2008 Global Warning Insanity
  FLY “DERRIE-AIR� FOR ‘DAINTY AND DIETING’ AIRLINE PASSENGERS The i...
• Hector Hector - Derrie-Air - Sure it’s a joke, but why not?
  06.09.2008 Hector Hector
  Derrie-Air - Sure it’s a joke, but why not? by: Hector, June 9th, 2008
• Jeff Doolittle features Derrie-Air
  06.09.2008 Jeff Doolittle
  Derrie-air Airlines Wow, an airline that charges you based on weight. Not ...
• LA Times - Derrie-Air: An airline that charges by the pound? No…
  06.09.2008 LA Times
  Derrie-Air: An airline that charges by the pound? No… I bet some of you,...
• Mobissimo - Marketing Joke or Look into the Future of Flying? Derrie-Air Campaign Gives a Glimpse
  06.09.2008 Mobissimo
  Marketing Joke or Look into the Future of Flying? Derrie-Air Campaign Gives a Glimpse
• News Vine - Derrie-Air fake ad
  06.09.2008 News Vine
  Derrie-Air fake ad "There are two purposes to it," Philadelphia Media ...
• OMG Blog - OMG, thrift luxury: Derrie-Air !!
  06.09.2008 OMG Blog
  OMG, thrift luxury: Derrie-Air !! Derrie-Air, the newest green airline sta...
• Online Travel Review - Philadelphia’s Derrie-Air: Pay by the Pound (ha ha)
  06.09.2008 Online Travel Review
  Philadelphia’s Derrie-Air: Pay by the Pound (ha ha) June 09 2008 04:55 am...
• The Blog of Diminishing Returns - Derrie-Air: What if an Airline Charged by the Weight of Passenger?
  06.09.2008 The Blog of Diminishing Returns
  Derrie-Air: What if an Airline Charged by the Weight of Passenger? Derrie-...
• The Denver Egotist - Fly Derrie-Air Airlines
  06.09.2008 The Denver Egotist
  Fly Derrie-Air Airlines You gotta love working in advertising today when y...
• The Opinionated Marketers Feature Derrie-Air
  06.09.2008 The Opinionated
  Fly Derrie-Air As a way to demonstrate the effectiveness of their advertis...
• The Vinyl Villiage - Come Fly Derrie-Air!
  06.09.2008 The Vinyl Villiage
  Come Fly Derrie-Air! A “new airline� which purported to charge passeng...
• Travel Families
  06.09.2008 Travel Families
  Derrie-Air Ready for Take-Off It's an airline that would have been thoroug...
• Trendhunter magazine - Charging Fliers by Weight - Derrie-Air
  06.09.2008 Trendhunter magazine
  Charging Fliers by Weight - Derrie-Air Branson made his name hauling Vi...
• Urban Legends - About.com - Derrie-Air My Derriere!
  06.09.2008 Urban Legends - About.com
  Derrie-Air My Derriere! Screenshot of Derrie-Air websiteWeird News guru Bu...
• WFTV - Florida Features Derrie-Air
  06.09.2008 WFTV - Florida
  Readers Become Derrie-Air Of Fake Ad Airline Doesn't Exist, Except As Ad Ca...
• World Hum - Derrie-Air: Philly to L.A.? That’ll be $2.25 per pound.
  06.09.2008 World Hum
  Derrie-Air: Philly to L.A.? That’ll be $2.25 per pound. It seems a few P...
• AdRants: Got A Fat Ass? Derrie-Air Wants your Booty
  06.08.2008 Ad Rants
  In one of the more interesting methods of attempting to illustrate the waning worth of newspap...
• NY Daily News Features Derrie-Air
  06.08.2008 NY Daily News
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Sun Sentinal Features Derrie-Air
  06.08.2008 Sun Sentinal
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Talking Travelers - Fly Derrie Air-- "the more you weigh, the more you pay"
  06.08.2008 Talking Travelers
  Fly Derrie Air-- "the more you weigh, the more you pay" In Philadelphia pap...
• The Frager Factor Features Derrie-Air
  06.08.2008 The Frager Factor
  Fly Derrie Air (.com) Pack less. Weigh less. Pay less. The Derri...
• The Sarcasm Café - Does This Plane Make My Butt Look Big?
  06.08.2008 The Sarcasm Café
  Does This Plane Make My Butt Look Big? Anyone who has flown the skies in r...
• Derrie-Air on How Magazine
  06.08.2008 HOW Magazine
  Flying By The Pound Philadelphia-based ad agency Gyro Worlwide caus...
• The Buzz Blog - Herald.net
  06.07.2008 Herald.net
  A fictitious airline placed ads in real newspapers, purporting to base fares on how much traveler...
• Spoof ads run in Philly.com, Inquirer, Daily News
  06.07.2008 The Philadelphia Inquirer
  Spoof ads run in Philly.com, Inquirer, Daily News The Inquirer, the Philadel...
• Fly Derrie-Air
  06.07.2008 La Steel Magnolia
  Fly Derrie-Air THIS IS BRILLIANT! Pack less. Weigh Less. Pay Les...
• WJXT 4 Jacksonville/Brunswick- Readers Become Derrie-Air Of Fake Ad
  06.07.2008 WJXT 4 Jacksonville/Brunswick
  Readers Become Derrie-Air Of Fake Ad Airline Doesn't Exist, Except As Ad Campaign
• CBS 3 Philadelphia Features Derrie-Air
  06.07.2008 CBS 3 Philadelphia
  Match in an airline that charges you according to your weight. Ad surfaced in yesterday’s inqui...
• Aviation Answers Features Derrie-Air
  06.07.2008 Aviation Answers
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Blog 360 Features Derrie-Air
  06.07.2008 Blog 360
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Daily Gleaner Features Derrie-Air
  06.07.2008 Daily Gleaner
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Find News Features Derrie-Air
  06.07.2008 Find News
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Journal Gazette Features Derrie-Air
  06.07.2008 Journal Gazette
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Kentucky Daily Business Report Features Derrie-Air
  06.07.2008 Kentucky Daily Business Report
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Red Tram Features Derrie-Air
  06.07.2008 Red Tram
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• ReportonBusiness.com Features Derrie-Air
  06.07.2008 ReportonBusiness.com
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• SMH.com.au Australia Features Derrie-Air
  06.07.2008 SMH.com.au Australia
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• The Age Features Derrie-Air
  06.07.2008 The Age
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• The Chicago Sun Times features Derrie-Air
  06.07.2008 The Chicago Sun Times
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• The Sydney Morning Herald Features Derrie-Air
  06.07.2008 The Sydney Morning Herald
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Ventura County Star Features Derrie-Air
  06.07.2008 Ventura County Star
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• WTHR - Indianapolis
  06.07.2008 WTHR - Indianapolis
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Edmonton Sun Features Derrie-Air
  06.07.2008 Edmonton Sun
  'Derrie-Air' charges passengers by pound By THE ASSOCIATED PRESS ...
• JetPhotos.net - Derrie Air runs ads about charging by the pound (fake airline)
  06.07.2008 JetPhotos.net
  Derrie Air runs ads about charging by the pound (fake airline) I got th...
• Kimkaralekas Features Derrie-Air
  06.07.2008 Kimkaralekas
  Pack Less. Weigh Less. Pay Less. No, it’s not for a real airline, but wh...
• NBC 10 Slideshow
  06.07.2008 NBC 10 Slideshow
  The airline is named Derrie-Air, and you can fly based on rates for every pound you weigh...
• Project Management 411 - errie-Air! The Global Warming Airline
  06.07.2008 Project Management 411
  Derrie-Air! The Global Warming Airline Go and see a hilarious spoof websit...
• Russia Today - Pay-per-pound airline tackles fuel crisis?
  06.07.2008 Russia Today
  Pay-per-pound airline tackles fuel crisis? With fuel prices skyrocketing a...
• Short News.com - New Airline Charges by Weight. Just Kidding, It's a Marketing Ploy
  06.07.2008 Short News.com
  New Airline Charges by Weight. Just Kidding, It's a Marketing Ploy. The Ph...
• Tax Girl - Fat? TV Addict? Should You Be Taxed on Your Lifestyle?
  06.07.2008 Tax Girl
  Fat? TV Addict? Should You Be Taxed on Your Lifestyle? This week, I happen...
• Twitter features Derrie-Air
  06.07.2008 Twitter
  Derrie-Air stunt, do you think it was a legit branding exercise? Did it go viral? The co...
• Derrie-Air Featured on Globe and Mail
  06.07.2008 Globe and Mail
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Daddy Drinks: Rum and Coke
  06.06.2008 Daddy Drinks
  Check out the blog Daddy Drinks wh...
• Check out ALL the Hype on Derrie-Air!!
  06.06.2008 Associated Press
  Associated Press featured a story on ...
• AdFreak: Plump passengers get punk'd by Philly papers
  06.06.2008 AdFreak
  Who says word-of-mouth pranks are only for the kids at interactive agencies? Today’s edition...
• Businessweek: Philly Inquirer Fake Ads May Mark the End of the Newspaper Model
  06.06.2008 Business Week
  The Philadelphia Inquirer, apparently hurting from lack of advertising, put 18 fake ads in tod...
• 5 Blogs Before Lunch: Derrie-Air Charging Passengers by the Pound
  06.06.2008 Dave Ibsen Blog
  The Philadelphia Inquirer and Philadelphia Daily News ran an ad for a new airline called Derri...
• Fake Advertising - Design & Innovation
  06.06.2008 Design & Innovation
  Fake Advertising Innovation or reverse innovation. Philly.com in my opinio...
• Philly Fake Ad is Part Joke, Part Market Research
  06.06.2008 Editor & Publisher
  Philly Fake Ad is Part Joke, Part Market Research By Joe Strupp
• Fake Ads to Track Conversions (or fun with a dash of fat hate!)
  06.06.2008 Everyday Networker
  Fake Ads to Track Conversions (or fun with a dash of fat hate!) by Jennifer...
• It's arrived. New airline to charge by pound
  06.06.2008 Gadling
  It's arrived. New airline to charge by pound By Grant Martin Both ...
• Derrie Air: Per Pound Airline Tickets - (humor)
  06.06.2008 Gear Diary
  Derrie Air: Per Pound Airline Tickets - (humor) Two newspapers in Philadelph...
• Dare to Fly Derrie-Air?
  06.06.2008 ieee Spectrum online
  Dare to Fly Derrie-Air? Feeling guilty about your carbon footprint when you...
• Who will be Derrie-Air's spokesperson?
  06.06.2008 Koala 325 Blog
  Who will be Derrie-Air's spokesperson? [It's actually a fake airline...fro...
• "Best Person" on Countdown with Keith Olberman
  06.06.2008 Coutndown with Keith Olberman
  MSNBC's National Television show, Countdown with Keith Olberman discussed the im...
• Derrie-Air Featured on WJAC 6 Johnstown-Altoona-State College
  06.06.2008 WJAC 6 Johnstown-Altoona-State College
  Readers Become Derrie-Air Of Fake Ad Airline Doesn't Exist, Except As Ad Campaign
• Derrie-Air Featured on NBC 10 Philadelphia
  06.06.2008 NBC 10 Philadelphia
  Check out the interview with Philadelphia Media's spokesman Jay Devine on the affect of D...
• WHAM 13 Rochester, NY - Features Derrie-Air
  06.06.2008 WHAM 13 Rochester, NY
  Derrie-air has been exposed. Readers of today’s Philadelphia inquirer and the daily news saw ad...
• WTVD 11 Raleigh/Durham Features Derrie-Air
  06.06.2008 WTVD 11 Raleigh/Durham
  An airline that charges according to the passenger’s weight is just a joke. Ads fo the airline ...
• WTTG 5 Washington DC
  06.06.2008 WTTG 5 Washington DC
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• KTLA Prime News - Los Angeles Features Derrie-Air
  06.06.2008 KTLA Prime News Los Angeles
  Fake Advertisement: The Philadelphia Inquirer, in an effort to check advertising hits, created an...
• KTVK 3 Phoenix Features Derrie-Air
  06.06.2008 KTVK 3 Phoenix
  Would you fly on an airline if the price of your ticket depended on how much you weigh? With soar...
• KUSI 51 San Diego Features Derrie-Air
  06.06.2008 KUSI 51 San Diego
  Airlines charge you more when your luggage weighs a lot airline Ceo’s are now weighing the opti...
• WBAY 2 Green Bay/Appleton Features Derrie-Air
  06.06.2008 WBAY 2 Green Bay/Appleton
  A new airline claiming to charge by the pound --Is exposed. Readers of two Philadelphia newspaper...
• KNTV 11 San Francisco Features Derrie-Air
  06.06.2008 KNTV 11 San Francisco
  See what this says derrie-air. Readers of two big papers in Philadelphia opened their paper to se...
• WCAU 10 Philadelphia Features Derrie-Air
  06.06.2008 WCAU 10 Philadelphia
  Airfare: Ads in the Philadelphia Enquirer and Daily News promoted an airline called Derrie Air, w...
• KHON 2 Honolulu Features Derrie-Air
  06.06.2008 KHON 2 Honolulu
  Philadelphia inquirer and Philadelphia daily news. There was also a website. However, it’s a ho...
• KATU 2 Portland, OR Features Derrie-Air
  06.06.2008 KATU 2 Portland, OR
  This one’s a head scratcher. Two Philadelphia newspapers pull one over on their readers. The Ph...
• ABC 33/40 Alabama Features Derrie Air
  06.06.2008 ABC 33/40 Alabama
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• ABC 7 News Washington D.C. Features Derrie-Air
  06.06.2008 ABC 7 News Washington D.C.
  Phila. newspapers run ads about fake airline Derrie-Air By DEBORAH YAO...
• Action News 6 ABC.com Philadelphia Features Derrie-Air
  06.06.2008 Action News 6 ABC.com P